I help businesses build an integrated brand ecosystem that maximizes the value of their content. Together, we define measurable brand marketing goals that align with your business objectives, mapping out key channels and connecting digital and social touchpoints. I establish repeatable templates and systems to ensure your content remains consistently on-brand.
From strategy to execution, I manage the cadence and rollout of content and media, optimizing every step for engagement and impact.
At Telesign, I launched multiple full-funnel campaigns focused on brand awareness, product solutions, and vertical-specific messaging. These campaigns activated multiple channels, engaging customers from initial awareness through conversion into MQLs. Our content mix included ebooks, social media assets, videos, nurture emails, sales decks, datasheets, landing pages, booth designs, and paid media ads—each touchpoint strategically crafted to guide prospects through the buyer’s journey.
Leading the production of these assets, I helped establish, maintain, and expand brand awareness, driving leads into product solution campaigns and increasing SQLs. My team and I continuously refined campaign content, optimizing engagement strategies and adjusting messaging to ensure our nurture sequences remained relevant, compelling, and effective.
I also worked on vertical campaigns that positioned Telesign as an industry leader. By tailoring messaging and content to specific target audiences, we drove sales and increased SQLs. We strategically prioritized industry verticals based on market needs, ensuring maximum impact in each target region.
For both full-funnel and vertical campaigns, we developed nurture sequences that delivered the right information at the right time, seamlessly guiding leads through the sales funnel. To further drive conversion, we paired high-quality content with an intuitive product education system. Events, webinars, and sales resources empowered our go-to-market teams to turn engaged prospects into revenue-generating customers—sparking interest, building trust, and accelerating sales.
Marketing is part strategy, part science, and part storytelling—and I love bringing all three together to create campaigns that truly connect. Let’s make some marketing magic!
